You capture the testimonial in the moment

You capture the testimonial in the moment. They’ve already got somebody on site, they’ve got a happy customer, and maybe they

send around somebody after who does an inspection but that person at the inspection doesn’t ask one more question. Would you

mind calling this special 1800 number and leaving a testimonial or better yet just have something in their hand, a voice

recorder and record a testimonial. Give them $20 off to show your gratitude.
So that is just adding one more step to existing processes.
We have the existing resources, we’ve got reviewing the sites, also the possibility of JVs and also some of those hidden

resources. I know there is a little bit of overlap there with a few of those different areas, like the existing resources and

also your hidden resources as well. When you’re working with a client it essentially brings us full circle back to the

objective.
First we set the objective in your internet marketing campaign. We want to get twenty more leads a month for a company, let’s

say. That is their objective. Next is the strategy. The strategy is the high level big picture. We want to get twenty leads

but we want to do it with pre qualified people who already have money in their pocket, have a preconceived notion of their

pain and respect value. The strategy is to target those prospects. The tactics are then the things, well what do those people

read? So I’m going to go in this newspaper, I’m going to go in that magazine, I’m going to get quoted in that magazine, I’m

going to go on this website. So that’s tactical.
Set the objective, look to the resources and your website is bound to become more popular.